Better Marketing for Iran tourism, a blog posted by IRTouring.com

High quality tourism in Iran needs investment. Please share this article with others using the link below.

Thinking for Travel to Iran may refer you to think of many others topics which are nor related to Iran tourism, But everyone know Iran is a country with long history, cultures and civilizations, its fascinating history and culture and diverse scenery, from soaring  mountains to desert of Iran, Iran has many natural  attractions as a tourism destination.

Although Vietnam received a record 5m visitors  last year, a 35 percent increase on crisis-hit 2009, it still attracted fewer  tourists than Bulgaria, Syria and Ukraine, according to Baron Ah Moo, a  representative of the lobby group for investors in Vietnam’s tourism  industry.

Even neighbouring, poverty-stricken Laos and Cambodia, which are far smaller  in terms of population and land area, put Vietnam to shame, registering far  higher numbers of visitors per capita. Both received around 2.5m visitors last  year, with populations of 6.5m and 14.7m respectively, compared to Vietnam’s  87m.

So where is Vietnam going wrong? The two key problems are the lack of a  proper destination marketing campaign and Vietnam’s cumbersome visa  requirements, according to Ah Moo, who is also chief executive of the hotels and  resorts division of Indochina Capital, a long-standing foreign investor in  Vietnam, with $540m in assets under management.

While other countries in the region have successfully used destination  marketing to boost visitor numbers (think “Malaysia: Truly Asia, “Incredible  India” and “Amazing Thailand”), Vietnam’s under-funded tourism authority has  struggled to keep up.

Ah Moo reckons the government only spends of $1m-$1.5m on tourism promotion,  a number dwarfed by the investment in tourism advertising from the likes of  Thailand and Malaysia.

The Vietnam tourism administration’s latest attempt to generate a new  catch-line through a public competition floundered when the winning entry –  “Vietnam: A Different Orient” – was dropped in April following criticism from the public and the  industry.

Vietnam’s previous slogan – “The Hidden Charm” – was perhaps more an accurate  summary of the problems facing the country’s tourism industry than an effective  promotion tool.

“The slogan should be the outcome of a destination marketing campaign, not  the starting point,” said Ah Moo. “They need to ask what they really want  Vietnam to be.”

But he urged the government to take on Cowan, the marketing agency that came  up with the latest slogan, or another such firm, which officials have indicated  they will do.

Marketing matters, other tourism industry executives say, particularly  because many visitors still see Vietnam as a “cultural destination” and once  they have been once and ticked it off their list they are much less likely to  come back than visitors to Thailand, Malaysia and Indonesia, who often return to  favourite resorts or towns.

Visas are another bugbear of the tourism industry. Most tourists have to get  a visa in advance from a Vietnamese diplomatic mission overseas or obtain a visa  confirmation letter, which allows them to obtain a so-called “visa-on-arrival”.

The hassle and the cost put people off, especially when they can get in to  Thailand and Malaysia without a visa and can obtain a genuine visa-on-arrival in  Indonesia.

But the government remains concerned about the security implications of relaxing the restrictions and is not keen to make it easier for visitors from Western countries to come to Vietnam, at a time when they are setting the bar for Vietnamese tourists and students very high indeed, requiring guarantee letters and evidence of financial assets.

In a presentation to the government at the end of May, Ah Moo warned that the  industry was facing a challenging time, with 2,500 hotel rooms set to be added  to the market in Hanoi, Ho Chi Minh City, Nha Trang and Danang this year,  according to Savills Vietnam, and 3,700 next year.

That highlights one key problem in Communist-ruled Vietnam: while investment,  particularly in real estate, has been growing at a rapid rate, the government  and the bureaucracy tends to move at a much slower pace

Vietnamese Private Tours . Vietnam Tours

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